The new shop of the renowned Institute of Building Biology + Ecology (IBN) offers selected literature on healthy building and living.
Rupert Schneider,
General Manager
The completely redesigned Baubiologie Shop is an offering of the Institute of Building Biology + Ecology Neubeuern (IBN) selling selected publications “for a healthy, ecologically and socially responsible living environment”.
Targeting architects, building biologists and physicians, all books are displayed on a wooden rack. Apart from the fresh new look we revamped the whole order process to make it easier and more transparent for the customer. The shop website is accompanied by a bunch of marketing activities: monthly newsletter, Twitterfeeds and a GoogleAd campaign as well as offline advertising.